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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,701 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesManagement ConsultingLucerneCustomer Metrics AG
Customer Metrics AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

The core activity of Customer Metrics AG is to support companies in measuring and improving their customer centricity. To this end, the company offers two empirically developed indicators: the Customer Centricity Score (CC-Score), which measures the degree of customer centricity of a company from the employee's perspective, and the Customer Impact Score (CI-Score), which measures the degree of experienced customer centricity from the customer's perspective. With these indicators, companies can identify discrepancies between their internal orientation and the external customer experience and take targeted improvement measures.

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Offering

Products & services

Industry:Management Consulting
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3.9/5

Customer Metrics AG

✓ Offered6
Customer Centricity Radar (CC-Radar)
Measurement of holistic customer centricity using an internal CC-Score and an external CI-Score, identification of divergences between employees' and customers' perspectives, and derivation of fields for action.
Customer Centricity Score (CC-Score)
Empirically developed indicator for measuring a company's level of customer centricity from an employee perspective using representative surveys and defined question catalogues.
Customer Impact Score (CI-Score)
Empirically developed indicator for the continuous measurement of perceived customer centricity from the customer perspective, at specific points or at touchpoints, for real-time analysis of experience quality.
Self-test for customer centricity
Free self-test for an initial assessment of a company's level of customer centricity in about 15 minutes.
Study on customer-centric design competence in the hotel industry
Study with an industry comparison of customer centricity in the hotel industry, based on internal and external measurement at Swiss hotel operators.
Switzerland market study 2022 on the Customer Impact Score
Summary of the Switzerland market study 2022 with insights into the measurement of customer centricity from the customer perspective.
Trust & reputation

ranQ Trust Score of Customer Metrics AG: 3.9 out of 5.0

Trust Score3.9/ 5.0

High

x

Data basis 58% · As of October 2026

Customer Metrics AG has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
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CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
Customer Metrics AG scores 74.1 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.64.612%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.70.07%
Customer Metrics AG scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
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CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Customer Metrics AG scores 10.7 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.11.44%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.10.04%
Qualifications+0.00

Customer Metrics AG reaches a ranQ Trust Score of 3.9 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 58%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Press

Media

June 6, 2023Media
Customer Metrics macht Kundenzentriertheit sichtbar
startupticker.ch

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Location

Zentralstrasse 9
6002 Lucerne

At a glance

Legal form
Corporation
UID
CHE-342.587.239
Founded
2021 · 5 years
Last commercial register change
July 7, 2023
Employees
11 to 20
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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