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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,701 companies indexed · Last updated: today
DirectoryFinance & InsuranceInsurance Brokerage & ConsultingAu SgE. Lutz
E. Lutz Logo
Verified· 2 sourcesTrust Score
Summary

About the company

The core activity of the company "richtigFAIRsichert" is the independent consulting and brokerage of financial services, particularly in the areas of insurance, pension planning and wealth management. The company offers a comprehensive analysis of the individual situation and existing solutions of its customers, in order to develop tailored recommendations and solutions based on this. The consulting is carried out independently of sales interests and focuses on the needs and goals of the customers.

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Offering

Products & services

Industry:Insurance Brokerage & Consulting
✓ Offered7
Insurance consulting
Review insurance policies, clarify needs, compare existing coverages and close gaps; analyse current solutions and remove unnecessary coverages.
Provision planning consulting
Analyse provision planning for individuals, families and companies, assess protection needs and recommend appropriate solutions for the future.
Pension planning
Calculate retirement, early retirement, lump-sum withdrawals or pensions and incorporate the tax implications into the planning.
Wealth management consulting
Capture wishes, dreams and goals, plan financial needs and analyse wealth situations from accounts to asset management and mortgages.
Financing planning
Plan a home or major purchases, assess affordability, highlight risks and evaluate financing options based on the loan-to-value ratio.
Tax consulting
Review the tax situation, identify savings potential and show legally possible optimisations related to provision planning and financing.
Business consulting
Set up companies, review insurance coverage, optimise taxes, inform employees and finance projects; also provide corporate health management.
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E. Lutz

Trust & reputation

ranQ Trust Score of E. Lutz

Trust Score

No score yet

x

A published score requires a data basis of at least 50% and data from at least two criteria groups other than identity. Missing evidence: Review quality, Review volume, Review recency, Media authority

Data basis 54% · As of October 2026

E. Lutz has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
E. Lutz scores 78.5 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
E. Lutz scores 83.3 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).83.322%
E. Lutz scores 0.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.0.04%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%

The data basis is 54%, below the threshold at which ranQ publishes a score. Evidence is missing for: Review quality, Review volume, Review recency, Media authority. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

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Location

Hauptstrasse 18
9434 Au Sg

At a glance

Legal form
Sole proprietorship
UID
CHE-101.414.959
Founded
1996 · 30 years
Last commercial register change
April 11, 1996
Employees
1 to 10
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
67.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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