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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,765 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesManagement ConsultingBaselFaktor K GmbH
Faktor K GmbH Logo
Verified· 3 sourcesTrust Score
Summary

About the company

The core activity of Faktor K is the development and implementation of marketing strategies and customer experience solutions for companies, with the goal of increasing customer loyalty and business success. This includes the creation of customer segmentations, target group analyses, buyer personas, customer journey designs, and the implementation of data-driven marketing strategies. Faktor K also offers services such as mystery shopping, customer surveys, data analysis, and workshops to support companies in optimizing their marketing and customer service processes.

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Offering

Products & services

Industry:Management Consulting
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4.0/5

Faktor K GmbH

✓ Offered11
Customer Journey Optimization
Customer journey analysis and optimization across all touchpoints; data analysis, surveys, workshops, as-is/to-be mapping, concrete action recommendations, coaching and support in implementation.
Audience Analysis
Target group and customer segment analysis using market data, surveys, interviews and company data; segmentation, strategic recommendations, process integration and ongoing success monitoring.
Persona Creation
Persona creation using data analysis, AI, workshops and market research; quantitative validation, persona workshops, strategic action areas and support for integration into marketing, sales and go-to-market processes.
Marketing Strategies
Customer-centric marketing strategy with audit, target group analysis, persona definition, positioning, customer journey analysis, channel-specific concepts and data-driven marketing.
Customer Experience Audit
CX quick audit to assess customer orientation; workshop, customer experience analysis, report on the current status and concrete improvement proposals with roadmap.
Personalized Marketing
Personalization strategy with clustering, segmentation and data analysis; evaluation of customer needs, technical segmentation, design and implementation of personalized advertising and content.
Marketing Technology
Marketing technology with customer data platform, data design, interfaces, technical set-up, integration with third-party systems, as well as planning and implementation of personalized and automated campaigns.
Marketing Automation
Marketing automation strategy with segmentation, platform set-up, personalized and automated campaigns, and continuous monitoring, optimization and reporting.
Data-Driven Marketing
Data-driven marketing and sales with AI; analysis of internal and external data along the customer journey, segmentation, personalization, technical set-up and ongoing reporting.
Coaching
Coaching for marketing, eCommerce and customer journey optimization; needs analysis, goal definition, support during measures, and content on strategy, analysis, technology and performance measurement.
Workshops
Workshops, talks and seminars on customer experience, customer journey, personas, eCommerce and content with AI; practical format to strengthen customer centricity and teamwork.
Trust & reputation

ranQ Trust Score of Faktor K GmbH: 4.0 out of 5.0

Trust Score4.0/ 5.0

High

x

Data basis 96% · As of October 2026

Faktor K GmbH scores 64.6 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.79.424%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.52.910%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.35.08%
Faktor K GmbH scores 76.0 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.75.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.70.07%
Faktor K GmbH scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Faktor K GmbH scores 17.1 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.17.14%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

Faktor K GmbH reaches a ranQ Trust Score of 4.0 out of 5.0 — rated «High». The rating draws, among other things, on 5.0 out of 5 stars from 7 customer reviews. The data basis is 96%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
5
of 5

Aggregated from 7 reviews across all connected sources

Sources
GGoogle57
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Knowledge

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Location

Hardstrasse 43
4052 Basel
Opening hours
Mon
07:00 - 18:00
Tue
07:00 - 18:00
Wed
07:00 - 18:00
Thu
07:00 - 18:00
Fri
07:00 - 15:00
Sat
Closed
Sun
Closed

At a glance

Legal form
Limited Liability Company
UID
CHE-428.858.084
Founded
2019 · 7 years
Last commercial register change
March 12, 2024
Employees
11 to 20
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
88.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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