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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesMarket Research InstitutesLausanneMIS Trend SA
MIS Trend SA Logo
Verified· 3 sourcesTrust Score
Summary

About the company

The core activity of M.I.S Trend is the conduct of market and opinion research, including the collection and analysis of data, as well as the provision of services in the field of market research, such as conducting surveys, analyzing customer behavior and evaluating brand image.

AI-generated
Offering

Products & services

Industry:Market Research Institutes
✓ Offered12
Market studies
Tailored market studies to analyse a sector, identify trends, define target groups and buying behaviours, assess competition and spot growth opportunities.
Customer experience studies
Customer experience studies to measure satisfaction, test preferences for names, logos or messages, and understand decision-making processes leading to purchase.
Brand image and awareness studies
Brand image and awareness studies to assess how a brand is perceived, measure its recognition, and estimate the impact of communication or a crisis on reputation.
Product life-cycle studies
Product life-cycle studies to test concepts, names and packaging, measure advertising performance and optimise products using consumer feedback.
HR studies
HR studies to measure team satisfaction, identify HR improvement opportunities and assess employer attractiveness.
Scientific studies
Scientific studies for large-scale surveys, with a structured methodological approach, a variety of data collection modes, and trained interviewers.
Omnibus studies
Online omnibus studies with shared costs, to insert a few questions into a common survey, using a national, regional or cantonal sample, with results delivered quickly.
Online surveys
Online surveys with a proprietary survey tool, Swiss panel, population targeting, tailored programming and ergonomic questionnaires.
Telephone surveys
Telephone surveys for large representative samples and periodic barometer studies, with two interviewing centres in Lausanne and Bern and supervised interviewers.
Qualitative studies
Qualitative studies in the form of one-to-one interviews, expert interviews and focus groups, with recruitment of respondents and facilitation of the interviews.
Face-to-face surveys
Face-to-face surveys in premises, with respondents, in the street or at events, in particular to have a product tested.
Postal questionnaires
Postal questionnaires to reach audiences who are less comfortable online, with accompanying letters, attractive questionnaires and high-quality printing.
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3.9/5

MIS Trend SA

Trust & reputation

ranQ Trust Score of MIS Trend SA: 3.9 out of 5.0

Trust Score3.9/ 5.0

High

x

Data basis 96% · As of October 2026

MIS Trend SA scores 40.0 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.0.024%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.97.410%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.88.08%
MIS Trend SA scores 95.8 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.96.07%
MIS Trend SA scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
MIS Trend SA scores 91.4 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.91.44%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

MIS Trend SA reaches a ranQ Trust Score of 3.9 out of 5.0 — rated «High». The rating draws, among other things, on 1.9 out of 5 stars from 45 customer reviews. The data basis is 96%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
1.9
of 5

Aggregated from 45 reviews across all connected sources

Sources
GGoogle1.945
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Knowledge

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Comparisons

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Secure profile

Location

Pont Bessières 3
1005 Lausanne

At a glance

Legal form
Corporation
UID
CHE-107.924.590
Founded
1978 · 48 years
Last commercial register change
June 9, 2026
Employees
101 to 500
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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