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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryRetail & CommerceRetail - Textiles & ClothingZugTrue Brides AG
True Brides AG Logo
Verified· 2 sourcesTrust Score
Summary

About the company

True Brides AG is a bridal boutique that sells designer wedding dresses, bridesmaid dresses and accessories, and provides appointment-based fittings and consultations. Offerings include both made-to-order designer gowns and off-the-rack selections; the store does not perform alterations in-house but can provide recommended seamstresses.

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Offering

Products & services

Industry:Retail - Textiles & Clothing
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True Brides AG

✓ Offered7
Wedding dresses
Wedding dresses in various silhouettes and styles, including A-line, mermaid, minimalist designs, lace details and wedding dresses with long sleeves.
Off-the-rack wedding dresses
Off-the-rack wedding dresses for immediate takeaway from CHF 599, including designer wedding dresses that can be taken home the same day.
Plus-size wedding dresses
Plus-size wedding dresses for in-store try-on, with models available on site and additional sizes that can be ordered.
Bridesmaid dresses
Bridesmaid dresses by Sorella Vita in various standard sizes and style variations.
Bridal accessories
Bridal accessories to complete the bridal look, available in the store in Zug.
Bridal consultation by appointment
Appointment-based consultation with private fitting rooms, bridal consultants and support in choosing the wedding dress and matching accessories.
VIP and upgrade appointments
Private VIP areas as well as drinks, snacks and further upgrade options for a more exclusive bridal appointment experience.
Trust & reputation

ranQ Trust Score of True Brides AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 54% · As of October 2026

Without public customer reviews the score stays capped.

True Brides AG has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
True Brides AG scores 70.4 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.64.612%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
True Brides AG scores 83.3 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).83.322%
True Brides AG scores 100.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

True Brides AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 54%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

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Location

Bahnhofstrasse 13
6300 Zug

At a glance

Legal form
Corporation
UID
CHE-444.483.166
Founded
2021 · 5 years
Last commercial register change
March 17, 2021
Employees
1 to 10
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
  • Full methodology

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