ranQ
ranQ
ranQ
DirectoryIndustriesPlacesKnowledgeComparisonsSoon
Sign inCheck visibility
ranQHSG Startup LabelRecognised by the
HSG Startup Label

The leading AI company directory, built to boost AI visibility.

DEENFRIT
Product
  • Pricing
  • Directory
  • Industries
  • Trust Score
Company
  • About
  • Partner program
  • Contact
  • Legal
© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,765 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesMarket Research InstitutesZurichVerein WEMF
Verein WEMF Logo
Verified· 3 sourcesTrust Score
Summary

About the company

Verein WEMF holds 100% of the shares of WEMF AG for advertising media research and serves as the organisation's sponsoring body. It is composed of delegates from major industry associations, elects the board of directors and is supported by three commissions that advise on research and market-related projects. The association does not pursue a commercial profit purpose.

AI-generated
Offering

Products & services

Industry:Market Research Institutes
✓ Offered12
WEMF / KS-circulation certification
Official circulation figures for the Swiss press, print and online; certification for newspapers and magazines, including paid content and comparability based on uniform criteria.
MACH Basic
Swiss readership study with empirically determined, neutral and comparable media data for the media market, advertising market and publishers.
MACH Strategy
National cross-media study with empirically determined media data for planning and comparing media usage.
MACH Total Audience
Cross-media currency study with comparable data for reach and usage across different media types.
MACH Consumer
Consumer media study with data on media usage and consumer behaviour for market and target group analyses.
MACH Values
Psychographic study with data on values, attitudes and usage behaviour for target group and market analyses.
MACH Cinema
Cinema planning data for media and advertising planning in the cinema market.
MA Net
Baseline study on internet usage with comparable usage data for media and advertising planning.
IGEM-Digimonitor
Usage monitor for electronic media and devices with data for digital media and advertising markets.
WEMF distribution statistics
Geographic distribution data of the press for analyzing distribution and reach of press titles.
Advertising statistics
Statistics on advertising investments in Switzerland for market monitoring and analysis.
Advertising insert statistics
Statistics on the development of advertising volume for the analysis of the classified advertising market.
LeadhubOutbound Leads by COHAGA

Looking for direct email addresses and phone numbers?

Leadhub delivers verified contact details and decision-makers from over 750,000 Swiss companies — management, procurement, marketing, HR.

Discover Leadhub
4.1/5

Verein WEMF

Trust & reputation

ranQ Trust Score of Verein WEMF: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 58% · As of October 2026

Without public customer reviews the score stays capped.

Verein WEMF has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
Verein WEMF scores 86.5 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.82.07%
Verein WEMF scores 86.7 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).86.722%
Verein WEMF scores 50.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.0.04%
Qualifications+0.00

Verein WEMF reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 58%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Press

Media

June 12, 2020Media
Beat Krebs von OMD nimmt Einsitz in WEMF-Verwaltungsrat
markt-kom.com

Knowledge

No knowledge articles yet

Once Verein WEMF has claimed this profile, we'll publish editorial articles and case studies here together.

Get started
Comparisons

Verein WEMF in comparison

Soon

Industry comparisons are coming soon

We're preparing industry comparisons that rank Verein WEMF by reviews, experience and specialisations.

Is this your company?

Claim the company profile of Verein WEMF to make its contact details visible. With a plan we additionally create and publish industry comparisons, articles and much more.

Secure profile

Location

Bachmattstrasse 53
8048 Zurich
Opening hours
Mon
08:30 - 12:00, 13:30 - 17:30
Tue
08:30 - 12:00, 13:30 - 17:30
Wed
08:30 - 12:00, 13:30 - 17:30
Thu
08:30 - 12:00, 13:30 - 17:30
Fri
08:30 - 12:00, 13:30 - 17:30
Sat
Closed
Sun
Closed

At a glance

Legal form
Association
UID
CHE-103.682.850
Founded
1993 · 33 years
Last commercial register change
October 13, 2025
Employees
21 to 50
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
73.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

    Similar companies

    SS
    SAM Sensory and Marketing International Switzerland AG
    Zurich
    S+
    Simonett + Partner
    Zurich
    FG
    fioSophia GmbH
    Forch
    GA
    gfs-befragungsdienst AG
    Rümlang
    SG
    sotomo GmbH
    Zurich
    TS
    Target Sales GmbH
    Stäfa
    GG
    GIM Gesellschaft für innovative Marktforschung Suisse AG
    Zurich
    II
    Insight Institute AG
    Zurich